👩‍🏫 Table of Contents

  1. How do I get marketing?

  2. Can I build my own marketing campaign?

  3. How do I attach a marketing campaign to a job?

  4. Who can we send emails/SMS to?

  5. What are the different release types that the email(s)/SMS are triggered off of?

  6. How do I manually send an email?


How do I get marketing?

If you are a current or potential ImageQuix customer whose yearly online revenue is $50,000 or above, you are eligible for our Premium Membership!

With our Premium Membership, not only will you get discounted order processing rates, $99 off your annual membership, and no transaction fees, but you will also receive your very own Client Success Manager and Marketing Strategist. Using industry data from across the nation, your Client Success Team will ensure you receive a strategic, smart, and customized marketing plan that will help sell the smiles you capture and grow your business!

Contact our sales team today and become a Premium Member tomorrow!

Marilyn Lam, VP of Sales

mlam@imagequix.com


Can I build my own marketing campaign?

Being a Premium Member at ImageQuix means you don’t have to worry about building your own marketing campaigns. We take pride in hiring the most talented Marketing Strategists that have a vast knowledge in marketing and access to industry data from across the nation! They will work one-on-one with your studio to brainstorm, build, and execute a marketing plan that best suits your studio’s needs.

⚠ **Only Premium Members are eligible for marketing** ⚠


How do I attach a marketing campaign to a job?

There are two different ways you can attach a marketing campaign.

Option 1: Job Level

⭐ Best for Initial or Job Specific campaigns

In Blueprint’s Job Tab, open up the job you would like to receive said marketing. Once you are in the job, go to Settings and scroll all the way down to Blueprint Marketing Campaign.

Once you select which marketing campaign you would like to attach, press Sync in the upper right corner:

1A

After you have synced your job, go to the Tools > Marketing. This is where you will see the schedule for emails/SMS, job-specific analytics, as well as be able to send your manual release items.

1B

⚠ **Only Emails/SMS with the manual release trigger can be released by your studio, all others are scheduled with either a specific date or automated trigger** ⚠

Option 2: Multi Jobs

⭐ Best for a Promotion

In Blueprint’s Job Tab, check the box next to each job you would like to attach the marketing campaign to. Once you have selected all your jobs, click on Quick Edit* in the upper right taskbar.

👩‍🏫 *Quick Edit gives you the ability to mass adjust several job settings at once, including changing the Price Sheet, Cart Settings, and Add/Remove a Marketing Campaign*

Select the Add Blueprint Marketing Campaign button, choose which campaign(s) you would like to attach, and press Apply.

2a

Who can we send emails/SMS to?

We are continuously working on ways to segment out different audiences. The following are our different types of audiences and who would fall under each one.

Subjects

  • with Images: has at least one image in their gallery

  • with Hidden Images Only: all of their images are set as hidden in their gallery

  • with Group Images: has a group image(s) assigned to them

  • with Yearbook Images: has either a Yearbook 1 and or a Yearbook 2 image(s) in their gallery

  • without Images: subjects without images in their gallery

  • Without Yearbook Images: subjects without a Yearbook 1 and or a Yearbook 2 image in their gallery

  • Expired with Images: subjects that are expired and have at least one image in their gallery

  • Expired without Images: subjects that are expired and do not have any images in their gallery

Buyers

  • Gallery Guests: shopping cart collected emails who have visited a gallery and made a purchase

  • Subjects with Images: subject collected emails who have made a purchase and are associated with a subject with at least one subject image in their gallery

  • Subjects without Images: subject collected emails who have made a purchase and are associated with a subject without any subject images in their gallery

Non-Buyers

  • Gallery Guests: shopping cart collected emails who have visited a gallery without purchasing

  • Subjects with Images: subject collected emails who haven’t made a purchase and are associated with a subject with at least one subject image in their gallery

  • Subjects without Images: subject collected emails who haven’t made a purchase and are associated with a subject without any subject images in their gallery


What are the different release types that the email(s)/SMS are triggered off of?

Within our marketing tool, there are a couple of ways in which an email can be released:

  • Automated: Days Before/After
    Event Date, Retake Date, Yearbook Selection Due Date, Job Expiration Date, Start Ship Date, After Publish, After Subject Data Update, After Job Setting Update, After Order, Custom Date 1, Custom Date 2

  • Scheduled: March 17, 2021

  • Manual Release: Whenever YOU want

  • Abandoned Cart: Once they abandoned their cart

Automated emails are going to be sent based on events within a job that you, as a studio, will schedule. Your marketing strategist will then trigger the email to be sent out days before/after this specific event. You are offering free shipping to the school, based on the start direct ship date.

Your marketing strategist can set reminders based on days before the start direct ship date. Once you select your start direct ship date and attach the campaign, your emails will automatically be scheduled, on a per-job basis, and sent out accordingly.

👩‍🏫 Example: You are offering free shipping to the school, based on the start direct ship date. PHS 2021 UNDERCLASS PICTURE DAY job has a direct ship date of 5/3/2021, while the PHS CLASS OF 2021 job has a direct ship date of 5/18/2021. Your marketing strategist can set reminders based on days before the start direct ship date. Once you select your start direct ship date and attach the campaign, your emails will automatically be scheduled, on a per-job basis, and sent out accordingly. The campaign pictured 👇 has 3 emails in it that are scheduled to go out 10 days, 5 days, and 1 day before the start ship date.

👩‍🏫 Example : You are offering 20% off of $XXX for Thanksgiving - Cyber Monday. Your marketing strategist would schedule the emails to send out on Thanksgiving, Black Friday, and Cyber Monday. The campaign pictured 👇 has 3 emails in it that are scheduled to go out on November 24, 26, and 28.

Manual Release emails will only be sent out when you, the studio, press “Send” within a job.

👩‍🏫 Example: You have just uploaded subjects’ images to a job and would like to notify them that their images are online. You would be able to manually send the email whenever you are ready.

⭐ Best used for sending out the initial email and SMS for each job.

5A

Abandoned Cart emails are going to be sent on a per customer basis, only once your customer has abandoned their cart.

👩‍🏫 Example: Jane Doe puts an 8x10 in her shopping cart and closes the tab without checking out. She will receive an abandoned cart email X hours after (customizable) to remind her to complete her order.


How do I manually send email(s)/SMS?

Once your Marketing Strategist sets up a campaign with a manual release email/SMS and you are ready to send the email, you will need to:

  • Open the job

  • Go to Settings > Blueprint Marketing Campaign (at the bottom)

  • Attach Marketing Campaign

  • Press Sync

1A

Once you have successfully synced the job

  • Select Tools > Marketing

This will bring you to the Marketing and Analytics overview for the job. On the left, you will be able to see the analytics for this job, including details on emails sent within the last month. On the right, you will be able to see the Campaign Dashboard, which includes the upcoming schedule of emails and sent emails.

3a

When you are ready to send a manual release email, all you need to do is press the green “Send” button next to the email (or SMS), and it will automatically go into our queue and send out accordingly.

⚠ **You can only send a manual release email/SMS once.** ⚠

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